The TAG Heuer #dontcrackunderpressure launch event unfolded in the true spirit of luxury and adventure at the Buddh International Circuit, New Delhi, marking the celebration of their legacy, craftsmanship, and the thrill of time. Ranbir Kapoor, the new brand ambassador, arrived at the event in a microlight paramotor, followed by a car stunt showcase on the track by professional formula racing drivers. The attendees did not just experience the launch, but the brand in an anything but ordinary way.