Cartier brought the spirit of luxury alive with a grand Christmas Tree installation that blended festive charm with the maison’s signature elegance, inaugurated by the French Ambassador. The towering tree drew shoppers in with its striking presence and fine details, and remained up for a month. Positioned strategically at a luxury retail destination, it elevated brand perception, enhanced festive footfall, and served as a perfect canvas for digital amplification, along with bringing home the EEMAX award for Luxury Brand Activation.