Vibgyor executes Nykaa Beauty Bar event for the seventh time in a row!
Nykaa, headquartered in Mumbai, is an Indian e-commerce website that was founded in 2012. The website sells cosmetic products of various brands, and ships to more than 900 cities across the country. Nykaa also boasts of a range of a range of products under its own umbrella brand in bath, body care and cosmetics.
Vibgyor executes a Beauty Bar event for Nykaa every three months in different cities across India, wherein popular makeup bloggers are invited for a fun meet &greet session. The event usually starts with a short Press Meet where CEO FalguniNayar addresses the media about any new brand launches and product launches. It is then followed by a master class by a popular makeup blogger (region wise), in which she discusses and gives a demo for new makeup techniques and products, followed by a meet & greet session. The highlight of the Beauty Bar is the makeover station. Every event has four makeover stations- Hair, Makeup, Nails and Skin for the target audience and every makeover station has different brands for every event. The event has fun photo-ops for the girls to click their pictures with the blogger, and they are all given makeup goodie bags by Nykaa. The event is followed by high tea.
Team Vibgyor executed the Nykaa Beauty Bar event for the seventh time in a row, this time at TajVivantain the beautiful city of Guwahati. DebasreeBanerjee, popular makeup blogger and Youtuber from Kolkata, was the guest blogger for the event. The event was a huge success, with more than 150 makeup enthusiasts participating in the event. Vibgyor was applauded for the well-managed execution and for building brand equity for Nykaa in the north-east region.