Faces connected with Vibgyor Brand Services to curate an on-ground activation for the Valentines week, with 31 shades of their lip crayon as the hero product. We conceptualized a unique Digital Expression Wall, centered around the theme “Expressions of Love”. A screen with 31 grids was installed in front of the setup that had a selfie zone inside it, where the emcee asked people to get themselves clicked through anapplication, that had 31 emojis- each representing a shade of the lip crayon, out of which 4 random expressions came up one by one. People had to replicate the emojiexpression shown on the application and their pictures were captured and displayed within the grids of the screen. Random pictures came up on the grid wall from all activity places.The emcee then asked the participants to upload their collage of the 4 pictures with hashtag#31expressionsoflove on social media. Every participant who amplified it was presented with a Faces product as a gift and an instant printout of the collage. Also, free makeovers were given by Faces beauty artists at the valentine themed makeover stations. The path-breaking concept proved successful, with Faces receiving unprecedented social media following and attention.