Vibgyor Brand Services curates launch event for SONY DI a7RIII

Vibgyor Brand Services executed the launch event for Sony’s latest DI range - α7RIII camera. The launch was graced by the who’s who of Indian photography industry.

The event kick started with an opening presentation by Kenichiro Hibi San, Managing Director Sony India, followed by a presentation by Hiroyuki Tokuno, DGM Digital Imaging Sony India, where he addressed the audience about special features of the newly launched camera. Avinash Gowarikar, ace Indian photographer was the first receiver of the camera.

To highlight the path-breaking features of the camera, we created two demo zones for the audience. One demo zone had a model against the backdrop of city lights, while the other demo zone had a Bharatnayam dancer. The idea was to highlight the unique feature of capturing the minutest details like eyeball movements, that the camera boasts of. The event saw the presence of more than 160 ace photographers, and was well received by everyone.