Vibgyor Brand Services Manages Faber Castell “Farbeo’s Funderland” Activity across popular malls during Christmas weekend
Faber-Castell, established in 1761 by the cabinet maker Kaspar Faber (1730-1784†), is one of the oldest industrial companies in the world. The company is the world’s leading manufacturer of wood-cased pencils with a varied range of products for writing, drawing and creative design, as well as decorative cosmetics.
Vibgyor Brand Services is a leading experiential marketing agency that thrives on excellence and uses unconventional methods to leave a long lasting memory with every campaign it does.
The brand came with a unique challenge for Vibgyor this Christmas, to create a scalable property around Christmas that becomes synonymous with the brand Faber Castell in India. Team Vibgyor came up with an unconventional, never-seen-before concept "Farbeo's Funderland", a fun engagement zone for the audiences across Mumbai, Kolkata & Bangalore. The entire thought was curated around "Farbeo" - Santa's 10th reindeer, a story with a unique brand plugin, where “Farbeo- The Mascot” is the colorful fun reindeer. Vibgyor created a story for the mascot & a special jingle too. The setup at malls across Mumbai & Kolkata and at Toys R Us store at Bangalore had three unique engagement areas, along with a 360 degrees custom video creation booth inside the huge Christmas tree, exciting toy catcher station & personalized greeting card zone for kids & young adults. The activation was executed through the Christmas weekend i.e. 24th - 26th December 2017.
The activation received a roaring response, grabbing 50000 plus unique eyeballs. The 360 degree video uploaded on social media platforms was the highlight & the kids loved "Farbeo" & Santa Claus interacting with them at the zone.