Vibgyor Brand Services curates launch event for Pizza Hut’s 9000th International Store Launch Celebration in India.
It was a joyous, double celebration for Pizza Hut, as it launched its 9000th International store at Powai, Mumbai, and with that it became the largest pizza chain in India. Vibgyor Brand Services was given the task for creating a uniquely unforgettable launch event for the 9000th store launch in Mumbai. Team Vibgyor conceptualized a never-seen-before, unconventional idea for the event. The iconic dabbawallas of Mumbai were chosen as Pizza Hut India ambassadors to deliver 9000 free pizzas across the city.
The iconic Bandra Fort was chosen as the venue for the event. On the media launch day, Unnat Varma, Managing Director, Pizza Hut India and Milind Pant, President, Pizza Hut India made a grand entry in a life sized tiffin box, and kicked off the event by presenting the dabbawallas with Pizza Hut boxes. Fun photo-ops were created for the dabbawalas. The event was covered by niche media houses like The Times of India, Press Trust of India and Business Standard among others. For pan-India celebration, pizzas were delivered across historic places in various cities, like Qutub Minar in Delhi, Victoria Memorial in Kolkata and Char Minar in Hyderabad, among others. The grandeur and path-breaking concept of the event were the highlights of the event, and Team Vibgyor was applauded for the smooth execution of the event.