India Launch of Samsung Pay

Samsung Electronics announced the launch of its flagship mobile payments service, Samsung Pay, in India. Samsung has created a unique digital payment ecosystem by partnering with a number of issuers and card networks.
The big launch happened at hotel The Leela Ambience, Gurugram. Mr.HC Hong , President and CEO, Samsung Southwest Asia presented the product along with the chief guest Mr. Amitabh Kant, CEO , NITI Aayog. 
Mr. Asim Warsi, senior Vice President, Mobile Businesses, Samsung India explained the working process of Samsung Pay and showed the ease with which transactions can happen.
 
SAMSUNG PAY
Samsung Pay works with Samsung’s patented Magnetic Secure Transmission (MST) technology as well as with Near Field Communication (NFC). Samsung Pay provides a mobile option built natively on the Unified Payment Interface (UPI)
FACTS AND FIGURES
Mr.HC Hong , President and CEO, Samsung Southwest Asia presented the product along with the chief guest Mr. Amitabh Kant, CEO , NITI Aayog. Also,  Mr. Asim Warsi, senior Vice President, Mobile Businesses, Samsung India explained the working process of Samsung Pay and showed the ease with which transactions can happen.
Mr. Thomas Ko, Global GM of Samsung Pay also remarked about the enabling consumers across the globe to make payments that are simple, secure and accepted almost everywhere.
 
THE PR STRATEGY
A stylized zone was dedicated to media interactions where media personalities were invited to do one to one interaction with Mr. Asim Warsi who answered all their queries. A facebook wall was also created where guests could get their pictures clicked and post it on social media.
EXPERIENCE
The Media got  live experience of Samsung Pay while selecting the products of their choices at replica shops created at the venue. The payments were actually made by Samsung.