Maybelline LLC, branded as Maybelline New York, is a multinational cosmetic brand sold worldwide and is a subsidiary of French cosmetics company L’Oreal.

Vibgyor Brand Services is India's foremost experiential marketing agency specializing in brand activations and events and is known for its unique, unconventional engagements and experiential marketing strategies.

Maybelline, as the associate sponsor of Amazon India Fashion Week Autumn Winter 2017 (AIFWAW’17) connected with Vibgyor for the 5th year in a row to conceptualize and design a luxury make-up lounge and to curate the anti-gravity booth for photo opportunity at AIFWAW’17. While the make-up lounge grabbed copious attention, Anti-Gravity booth was an instant hit!

The set up was themed around ‘Eyes Speak Drama’ with a makeover artist present to do eye-make up using the new eye makeup series launched by Maybelline. Vibgyor also organised the Maybelline Fashion Show showcasing the new era make up and the needless to say showstopper of the show was Maybelline brand Ambassador Alia Bhatt.
The engagement activities also included make over classes for beauty bloggers by one of the best celebrity make-up artist, Elton J Fernandez

The event core team member from Maybelline appreciated Team Vibgyor for the successful management and execution of the event.