Natural Products Expo West

The Agricultural and Processed Food Products Export Development Authority (APEDA) was established by the Government of India under the Agricultural and Processed Food Products Export Development Authority Act passed by the Parliament in December, 1985.

APEDA recently participated in Natural Products Expo West 2017, the world's largest natural, organic and healthy products event with approximately 3,000 exhibiting companies, including more than 500 first-time exhibitors who participated in this grand Exhibition.

Apeda connected with Vibgyor Brand Services, one of the leading experiential marketing agencies to curate APEDA Pavilion which was spread over 1800 sq ft space.  Vibgyor managed the stalls for all 12 Co Exhibitors who participated from India.

To attract more footfalls, an interesting activity of sampling of Vegetable & Non Vegetable Biryani with Raita was planned for all 3 days which fascinated number of people resulting in higher footfalls.

There are usually inhibitions to deliver at distant space , but Vibgyor did this flawlessly adding one more feather in its cap.

The client was happy and appreciated Vibgyor’s effort for doing a great job in representing India at a foreign land.