Tag Heuer’s Launch of ‘Don’t Crack Under Pressure’

TAG Heuer, the unparalleled market leader in watches and chronographs, hosted a spectacular evening symbolizing their brand motto, Don’t Crack Under Pressure. Vibgyor Brand Services, India’s leading experiential marketing agency managed and executed this grand event for the brand.

In this true TAG Heuer spirit, the action-packed evening saw a host of gravity-defying stunts that are an integral part of Bollywood movies. The highlight of the evening was when TAG Heuer Brand Ambassador, ShahRukh Khan took on the challenge of being amidst the daredevilry and part of the awe-inspiring stunts performed by professional stuntmen, truly living the Don’t Crack Under Pressure mindset.

On this occasion, TAG Heuer also unveiled the new Aquaracer 300M Automatic Chronograph. A sports watch that offers unrivalled reliability, utility and ruggedness – developed to meet the extreme requirements of professionals across different sports. With its ingenious design and a 300-metre dive capacity, the Aquaracer offers a charismatic expression of indomitable spirit with a refined, sporty allure.