India Launch of Kai Group managed by Vibgyor
KAI Group , a global name in the kitchen equipment and personal care segment, announced its entry in the India Market with its diverse range of products. KAI Group is the only cutlery related manufacturer developing more than 12,000 products in cooking, grooming, beauty care and medical fields. India is the 5th country where the company has opened its manufacturing facility in Neemrana, Rajasthan in 2016, aligning itself with the government’s Make in India vision.
Kai connected with Vibgyor Brand Services, the leading experiential marketing agency in India that has brought over 7500 projects to life over a period of 15 years. Kai wanted a big launch that could leave an indelible mark in the minds of its target audience.
The media launch happened in Hotel Shangri-La, New Delhi on 10th May 2017. The event had elaborate branding with a stage, backdrop, entrance, reception and all other elements that an event of this scale is required to have. From sending out the teasers, EDM’s, Invites to curating a memorable set up at the venue, Vibgyor was involved in every step of ideation and execution.
It was an emcee driven event, where emcee Enakshi Sharma maintained the thrill and kept the audience entranced throughout the day. Mr. H.E. Kenji Hiramatsu, Ambassador of Japan to India graced the occasion with his presence and added trust and confidence amongst the media and partners with his compassionate words. This was followed by the speech by Mr. Koji Endo, CEO & President, Kai Group who shared his passion of building craftsmanship through the cutting edge technology producing tools that are closely related and rooted in daily living.
Renowned Bollywood actor and entertainer, Mr.Boman Irani unveiled the brand and its innovative range of products. The launch was followed by Q & A session and the guests were further taken to experience zones specially curated to add touch and feel factor. This was followed by Media bytes and lunch.
Keeping the same zest and energy, the event sequence was replicated in the evening for brand’s agenda partners where Mr.Koji Endo, CEO & President, Kai Group and Mr.Rajesh Pandya, COO, Kai India shared their vision and anticipations with the partners. The evening concluded with cocktails and dinner.
Mr.Rajesh Pandya, COO, Kai India appreciated team Vibgyor for its professionalism and putting its soul into the event to make it a success.